Behind the scenes at IHPO

Field visit

You learn the most on the field, and I always enjoy visiting stores and sharing those experiences with you, they are a constant source of inspiration. This time, I’m taking you into the world of household appliances, with a particularly interesting visit to IHPO. I was welcomed by Marc van Cutsem, CEO of the chain, who gave me a detailed presentation of the concept.

At first glance, it looks like a discounter, with a rather rough appearance. Nothing visually appealing (but let’s be honest, discounters rarely focus on style). Yet behind this simple façade lies a well-structured store concept, driven by a clear and coherent vision. And above all, IHPO proves that an aggressive pricing strategy is not incompatible with genuine customer service and advice. You will see what I mean in the next few lines, complemented of course by photos and videos.

What exactly is IHPO?

IHPO is a Belgian retail chain specializing in large appliances from major brands at affordable prices. Founded in 1988, it now has 15 stores in Wallonia and Brussels, with