Looking Forward to 2024 Carrefour

Geoffroy Gersdorff CEO Carrefour Belgique

What will you remember of 2023? 

Looking back on 2023, several key developments stand out. Indeed, the Belgian distribution sector is structurally under pressure, leading to changes in business models and consolidations as a means of survival. The stress in the sector was further exacerbated by the persistent issue of inflation, which had a far-reaching impact on the purchasing power of Belgian consumers and all aspects of the business landscape. Cross-border shopping is at an all-time high. Among these challenges, Carrefour managed to gain market share, to defend consumer purchasing power, and customer satisfaction. This achievement underscores the importance of customer-centric strategies in navigating turbulent times. 

What trends do you expect in 2024?