Scanmania is back for a third edition!
Why is this campaign making a comeback at Carrefour Belgium? And why as a summer edition, no less? How does this initiative fit into the overall commercial strategy?
Answers to these questions—and much more—in this episode dedicated to Scanmania 3.0, featuring Yannick de Bièvre, Director of Marketing, Customer Services & Analytics, and Paul Peugnet, Chief Commercial Officer at Carrefour.
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