Wine in a box, Influencer Marketing and cross border groceries
Headlines Week 21
In this instalment of Headlines I could have mentioned how Colruyt transforms old Match, Smatch or Louis Delhaize in its own formulas at a record pace, or how Carrefour won an award for its inclusivity, or how Mediamarkt wants to surf on the mobility trend with its new store in Antwerp. Those are all good news, and some competent conculleagues picked those news items up already. Instead, 20/CENT Retail, is not a news website but choses to concentrate on other interesting and useful items:
Is shopping across the border worth it? Yes, if we look at a latest analysis.
Cheaper and more sustainable wine? Get it in a box.
Do influencers truly influence? More than you think.
Is shopping across the border worth it?
Yes, it is if we look at a latest analysis by Ping Price. The company looked at the price differences between Albert Heijnin Belgium and in the Netherlands. In both countries, there is a national price policy in place, so prices are the same in all stores of the corresponding territory. But there are big differences between Belgium and the Netherlands. Ping Price compared nearly 11,000 products between the two countries on April 23, 2024.
The results show